Corporate gifts aren’t only meant to show appreciation and care towards your clients or employees. They are also known to increase client and employee retention, develop meaningful appreciation, enhance brand awareness and promote loyalty. Since corporate gifting holds such importance for your brand, make sure you follow the specific etiquette guidelines.
If you aren’t aware of the do’s and don’ts of corporate gifting etiquette, Fluorescent Studios enlists 5 ways to improve your corporate gifting process.
Focus on purpose gifting
Imagine that on your birthday you receive 3 bouquets and you feel nothing special about them. But then you receive a bouquet of your favorite orchids, wrapped in beautiful paper, along with a personal message from the sender. As time goes by you may forget about those 3 bouquets but you will certainly remember the personalized one. The reason is, when you give someone something of interest or that has a connection with them, the receiver will certainly remember it for a period, therefore adding more meaning and feeling to your present.
Don’t overbrand
When you wish to give a corporate gift to a client or employee obviously you would want them to remember because of the thought process, right branding and personalised gifting. But make sure you don't overbrand making it more of an advertisement. Overbranding feels as if you are ramming about your brand with too many elements, oversized logos, bright colours, etc. Keep in mind that the receiver must feel that you are giving them a one-of-a-kind gift rather than cliche items with no intent.
Send gifts throughout your business relationship
Yes, sending gifts on special occasions like birthdays, anniversaries, festivals is important, it is equally important to send gifts throughout your business relationship. It could be onboarding a new client, completion of a project, renewal of your partnership, etc. Such gifts reciprocate the fact that you are committed to your client or employees and they are always on your mind. Your consistency will assure the receiver that you acknowledge their time and efforts they put in work. It helps in building long lasting business relationships.
Don’t wait for the holidays
If you have chosen a personalised gift for your client or employees, you would want them to notice it. But sending your gifts during holidays, may get piled up with other gifts and may go unnoticed. Therefore, to avoid the same, we would recommend that you send gifts pre holidays so that the receiver can appreciate the efforts you have put in finalising a personalised gift. Moreover, sending gifts pre-holidays adds a hint of surprise and delights them. In fact, sending spontaneous gifts to clients or employees may motivate or encourage them, it also shows how much you care about them.
Send gifts along with a personal message
The most crucial thing that you should never forget is to send gifts along with a personal message. Well, anybody can wrap a diary planner and a pen and send it to you but it won’t add much value to the receiver, they may use or even pass it on to someone else. But when you send a personal message it adds worth to your gift. As a personal message has a special meaning, make sure you choose your words wisely. You must express your gratitude, and clarify your commitment in an elegant manner.
Rather than saying “Thank you”, or “Happy Holidays”, consider saying that we are thankful for your undivided attention, invaluable skill set and your collaboration.
If you are still unsure of what type of personalised gift you can give, you can reach Fluorescent Studios. We can help you find the perfect corporate gifts while abiding by all the etiquettes. You may visit our website to check our ranges of products but keep in mind that’s not all. We also make customised gifts based on your choices and budget.
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